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#Sample College Essay

Improving a Company’s Customer Service


A wise man once said, a company is only as good as its customers. Strengthen your client service abilities and your customer base will swell sky rocketing the company's brand. It costs a company five times as much to win another client than to keep a present one. However, customers are not faithful by nature and research demonstrates that mood  impacts customer choice six times more than rationale. Associating with clients on an emotional level is the way to building up an enduring association with the organization’s brand. A company should go past basically conveying its product,  to creating solid bonds with its clients. It is fundamental that a company gives a one of a kind client experience by proactively engaging its clients' needs and desires and surpassing them, without fail (Tali, 2010). Importantly, it is critical to ensure that customer service team has the right aptitudes for dealing with clients' needs. No measure of CRM programming can make up for deficiencies around poor human resource. Improving a company’s customer  service also involves enhancing the company’s availability to the customer. On the off chance that a client can't get hold of the company when they have to, the company could lose them forever (Jennifer, 2015).  It is also important to avoid bad customer interactions at any point in the client life cycle since it can demolish good relationship. In addition to ensuring the right skills are demonstrated, the company should make certain they're being demonstrated with reliability. To guarantee customer satisfaction, the company should ensure that it persistently redesigns and enhance customer care services through new innovation. It doesn't need to be costly, and it surely doesn't need to be colossal, yet it needs to be always successful from the small issues to the big issues (Sunday, 2012).



Companies spend thousands of dollars to advance their image, attempting to make a positive picture. However, regularly they treat client support, which can be a client's first point of contact with the organization, as a necessary evil. Numerous organizations make it problematic for clients to get the help they require and subsequently making a negative impression of the organization. The most important basis of customer service is communication. Therefore, it is imperative to guarantee there is a sufficient measure of legitimately prepared and trained support on all fronts to ensure a free flow of information from clients to the company on a 24/7 basis. Service perfection is a state of mind engrained in every department and it starts and ends with the staff, from clerk to CEO. It requires more than a streamlined client administration office or a motto on the lounge (Brooke, 2015). Excellence is a reliable, premium service at each pass set by a service oriented tone that drives an organization’s strategy at each level.The following research report contains various plans useful for companies when formulating policies on improving said company customer care programs.  These methods are preemptive measures that try not to permit your business' service to be anything short of exceptional. When all things are considered, it's your clients that make up the genuine spine of your business. They give income and can simply take it away.

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Brooke, C. (2015, August 17). Four ways to improve your company’s customer service online. Business guide , pp. 2-9.

Jennifer, L. S. (2015, March 3). 11 Tips for Improving Your Company’s Customer Support. CIO , pp. 1-2.

Sunday, S. (2012, August 22). 5 Ways To Improve Your Customer Service. Forbes , pp. 4-9.

Tali, Y. (2010, March 10). How to improve your customer service. Inc , pp. 7-9.


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